Airport, Airline, and Parking Industry News

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The purpose of this blog is to compile airport parking news as well as airport news and airline news in one place for our parking customers as well as those in the parking industry. The following articles and press releases on the airport, airline, and parking industry are from various news sources and the links will take you to the source's web site:

Tuesday, September 20, 2011

Aloft's First Hotel Conversion Project is Near San Francisco Airport

Aloft turns to conversions to meet global demand from partners, developers, consumers 

Sept 19, 2011 - Travel Daily News -- Starwood Hotels & Resorts Worldwide, Inc. announced the first conversion of an existing hotel to its “style-at-a-steal” Aloft brand, launching a new phase of growth for one of the world’s most talked-about hotel brands.

Aloft San Francisco Airport, a former Clarion property, will undergo a significant renovation before opening as an Aloft in the summer of 2012. The 253-room hotel is owned by Starwood Hotels & Resorts and this significant investment demonstrates Starwood’s strong commitment to the three-year-old Aloft brand.

“Building on the success of adaptive reuse projects like the award-winning Aloft Dallas Downtown, a former railroad depot, we’ve developed a conversion-friendly strategy for existing hotels to meet owner and guest demand for the brand while helping our partners reposition existing assets in a cost-effective manner,” Simon Turner, President of Global Development for Starwood. “We believe that many well-located, older hotels in metro markets represent enormous untapped repositioning potential. With the right capital investment and the backing of Starwood’s powerful platforms, these assets will benefit from Aloft’s ever-growing guest loyalty.” Read more

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