Every Tuesday and Thursday InstaParking gives you a round-up of news that matters for Airport Parking operators and patrons.
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Airport Parking Loyalty Programs
In today's lead story, Dayton International Airport is starting a loyalty program called DAYperks. We are surprised that more airports do not have parking loyalty programs. Or, maybe we are not surprised. Airport parking loyalty programs are popular among off-airport parking operators and most offer some sort of airport parking incentive program.
When InstaParking managed airport parking, we offered a program called InstaPerks. The InstaPerks Parking Loyalty Program was a simple punch card system that was easy to implement and manage. The punch cards are business cards printed in color on 2 sides and we used a special punch that was shaped like a car. All in, this parking loyalty program can be setup for under $30.
There are a few reasons we are not surprised that more airports are not implementing parking loyalty programs for their on-airport lots:
- If lots are full or running close to capacity, why bother implementing a parking loyalty program.
- A simple program like the InstaPerks parking loyalty program is probably not feasible when you consider the airport probably is required to go through a formal bidding process.
- The human return on investment. Going through the trouble of managing a bidding process, then implementation and monitoring the ongoing program takes human capital and is the amount needed for a parking loyalty program worth the return?
Read entire Airport Parking Loyalty Programs post on InstaParking.
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