Airport Parking Loyalty Programs

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Does your airport offer Parking Loyalty Programs?

Airport Parking Loyalty Programs

In today's lead story, Dayton International Airport is starting a loyalty program called DAYperks. We are surprised that more airports do not have parking loyalty programs. Or, maybe we are not surprised. Airport parking loyalty programs are popular among off-airport parking operators and most offer some sort of airport parking incentive program.

Sample Punch Cards for Parking Loyalty Programs

When InstaParking managed airport parking, we offered a program called InstaPerks. The InstaPerks Parking Loyalty Program was a simple punch card system that was easy to implement and manage. The punch cards are business cards printed in color on 2 sides and we used a special punch that was shaped like a car. All in, this parking loyalty program can be setup for under $30.

There are a few reasons we are not surprised that more airports are not implementing parking loyalty programs for their on-airport lots:

• If lots are full or running close to capacity, why bother implementing a parking loyalty program.
• A simple program like the InstaPerks parking loyalty program is probably not feasible when you consider the airport probably is required to go through a formal bidding process.
• The human return on investment. Going through the trouble of managing a bidding process, then implementation and monitoring the ongoing program takes human capital and is the amount needed for a parking loyalty program worth the return?

Read entire Airport Parking Loyalty Programs post on InstaParking.