Airport, Airline, and Parking Industry News

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The purpose of this blog is to compile airport parking news as well as airport news and airline news in one place for our parking customers as well as those in the parking industry. The following articles and press releases on the airport, airline, and parking industry are from various news sources and the links will take you to the source's web site:

Tuesday, October 20, 2015

Airport Parking Loyalty Programs

Every Tuesday and Thursday InstaParking gives you a round-up of news that matters for Airport Parking operators and patrons.
parking loyalty programs
Does your airport offer Parking Loyalty Programs?

Airport Parking Loyalty Programs

In today's lead story, Dayton International Airport is starting a loyalty program called DAYperks. We are surprised that more airports do not have parking loyalty programs. Or, maybe we are not surprised. Airport parking loyalty programs are popular among off-airport parking operators and most offer some sort of airport parking incentive program.
InstaPerks Parking Loyalty Programs
Sample Punch Cards for Parking Loyalty Programs
When InstaParking managed airport parking, we offered a program called InstaPerks. The InstaPerks Parking Loyalty Program was a simple punch card system that was easy to implement and manage. The punch cards are business cards printed in color on 2 sides and we used a special punch that was shaped like a car. All in, this parking loyalty program can be setup for under $30.
There are a few reasons we are not surprised that more airports are not implementing parking loyalty programs for their on-airport lots:
  • If lots are full or running close to capacity, why bother implementing a parking loyalty program.
  • A simple program like the InstaPerks parking loyalty program is probably not feasible when you consider the airport probably is required to go through a formal bidding process.
  • The human return on investment. Going through the trouble of managing a bidding process, then implementation and monitoring the ongoing program takes human capital and is the amount needed for a parking loyalty program worth the return?
Read entire Airport Parking Loyalty Programs post on InstaParking.

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